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How Causal Inference Could Mean Your CEO Never Has To Say We’re Sorry Again

by João Medeiros, Head of AI at AI Collaborator

In the fast-paced world of modern business, C-suite executives understand the critical importance of data infrastructure and data science practices. To capitalize on these investments and their impact on the bottom line, it’s essential to make data-driven decisions that resonate across the entire enterprise.

Questions inevitably arise: What’s the best approach for making these data-driven decisions? Can these investments enhance competitiveness, customer satisfaction, speed to market, and other business priorities? The key lies in understanding causal relationships within your data.

Delta Airlines: A Case for Causal Inference

Consider Delta Airlines, a prominent player in the airline industry. Their commitment to a data-driven approach is evident, with investments in AI innovation. However, the SkyMiles program incident of 2023, where pricing changes led to consumer backlash, highlights an opportunity for a more robust approach to connecting leadership with data.

Understanding Causal Inference

Causal inference, an area of statistics, provides the framework for focusing your company’s efforts on what truly impacts outcomes like revenue, reputation, and customer satisfaction. It differentiates true impacts from mere correlations, offering measures of causal strength, surpassing mere correlation in significance and predictive power. Thus, causal modeling outperforms traditional Machine Learning approaches, where causally unrelated features and target data are fed into models, producing low-performance results and inefficient data pipelines in production environments.

In the Delta SkyMiles example, a firm grasp of causal relationships could have prevented the errant pricing decision. In a causal framework, all business data relationships must be understood, with the most crucial continually monitored.  Machine learning algorithms for causal structure discovery are the ideal tools for estimating causal strength between variables. They provide a transparent foundation for data science, understandable by non-technical stakeholders.

Harnessing Causal Inference for Business Success

Causal inference empowers business decision-makers to address issues at their root. It helps uncover why your business faces challenges and identifies strategies for revenue enhancement and risk mitigation.

In essence, causal analysis allows you to explicitly determine the relationships between variables in your data. It provides a solid foundation for data-driven decision-making that can be applied to any industry. By deploying causal analysis, you will have the opportunity to understand your data better and, in doing so, uncover the root cause of your success.

Are you looking to upgrade your decision-making with a causal approach to data analysis? Want to discover the full potential of your data and make better decisions? Contact our VP of Sales at to learn how embracing a causal approach could mean your CEO may never have to say sorry again.

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AI Collaborator Launches AI-Agility Index Assessment with Global Partner, Digitopia

Los Angeles, CA November 10, 2022 – AI Collaborator, the industry leader in empowering data-driven firms with the AI Agility they need for business transformation, today announces the launch of its AI-Agility Assessment Index™ in partnership with Digitopia, a leader in impact assessment.

What’s measured gets done. AI Agility is an organization’s ability to quickly adapt to meet internal AI capacity demands of its business priorities. The AI Agility Assessment Index™ is a diagnostic service for measuring and benchmarking your AI Agility to understand where you are, how you compare against your peers, and what you must do to improve your situation.

“In today’s business environment, intense competition is being waged for AI resources as more businesses seek to become more flexible, adaptable, and innovative in the face of uncertainty and adversity,” says AI Collaborator’s CEO and Founder, James Briggs. “As a result, AI technologies and talents are often now considered mission-critical resources for business continuity and digital transformation efforts. For success in this climate, enterprise technology leaders must shift their investment strategies to focus on creatively building organizational AI capacity to adapt and achieve business priorities. We are giving managers the tools they need to assess where they stand compared to their peers.”

“The partnership with AI Collaborator is extremely valuable not just for our respective organizations, but also for all enterprise AI buyers, ” says Digitopia CEO, Halil Aksu. “AI is the hottest topic in the technology world. Quantifying AI Agility is genius, and a collaborative ecosystem approach promises enormous benefits. The AI-Agility Assessment Index™ will help companies understand where they are, how they perform, and what they need to improve. Potentially accelerating their AI journeys while also helping them maximize the returns on their investment in AI.”

For more information on the AI Collaborator’s AI-Agility Assessment Index™ and how to deploy it in your business, visit

About AI Collaborator, Inc.  – Based in Los Angeles, CA, AI Collaborator is a first-of-its-kind Gateway AI Procurement Marketplace purposely built to empower data-driven enterprises with the AI-Agility they need to transform their businesses.  Top companies in automotive, consumer electronics, healthcare, retail, consumer products, fashion, and other leading industries already rely on AI Collaborator to gain access to the trusted AI solutions, services, and critical technical resources they need to stay competitive.

About Digitopia – Headquartered in London, England, Digitopia is the leading business impact platform. And the company is changing how consulting services are delivered. Most organizations are struggling under the pressures of digital transformation; through its proprietary platform innovations, Digitopia brings light to their darkness, simplifies complexity, and quantifies business impact. Our solutions measure and benchmark maturity as the ultimate enterprise transformation KPI. The Digitopia Business Impact Platform assures success for enterprise transformation efforts, accelerates the journey, and enhances the potential for positive outcomes.

For more information on Digitopia, visit us at


Phone: +1-424-209-8602

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